For this season's lookbook we kept things simple. We gathered a group of friends and did a shoot that focused in on the strength of the garments.
Along with the many new evolutions of classic 10.Deep styles, there are several new pieces that we are introducing - including a selection of Baja ponchos, graphic button downs and sleeveless denim and zip sweats, off color heathers and bleach-splashed sweats. You'll notice that there is a follow-up section to the lookbook where we introduce a new, sportswear segment of the line we're calling the Victory group.
There's a lot to look at so enjoy. ...

With the first delivery of our Fall 2010 season - our biggest collection yet - and our Fall lookbook and website about to drop, it's time to give you a peek at what you can expect.
Check it out here.

It's summertime and the living is sleazy...  The ocean is filling with oil and the wars rage on, but sometimes you gotta take simple pleasure in breaking as many minor laws as you can - trespassing, breaking and entering, drinking, smoking, drinking, smoking, drinking, smoking...  Call a few ladies to set things right and set off enough fireworks to bring the po-po from neighboring counties to shut it all down.  THAT'S what summer is all about.
For this season, we gathered our typical motley crew of characters and took them to the beach to give you a first look at our Summer 201...

We are quickly following up our first shoe collaboration with a special sneaker project. Conceived in 2008, this one has taken some time to reach completion, and the results are all that we hoped for. We partnered up with Adidas and threw some of our humor, along with some style cues onto one of their less-seen classic silhouettes, the Stan Smith Mid. First introduced in 1965, the Stan Smith is a vintage tennis shoe that has been a footwear standard for generations. Once we got the ok to work the shoe, in typical Deep tradition, we went Raw Dog on it.
The name comes directly from the rawhide l...

The second dose of our Spring 2010 collection lookbook is now live.   Again featuring CurT@!n$ and Stalley (as well as our typical cast of extended family), this follow-up to the delivery one lookbook moves away from the stark, militant visuals of the season’s first delivery. This new offering gives a flip-side look at the hero/criminals first seen in Delivery One. This time around, the moneyed, internationally known and semi-upstanding luminaries of the status quo serve as a backdrop to the scene. Though widely respected, none of these figures ar...

We are
kicking off a year of collaborative design projects in honor of our 15th
Anniversary with The Mighty Ducks, our first foray into footwear, courtesy of
the good people at Timberland. The design mixes a classic Timberland
silhouette with some  detailing inspired by the perennial classic duck
boot.
The Mighty Ducks will be available in limited
quantities at select retailers like Union LA, Commonwealth, The Reed Space, and
online at 10deep.com

This Spring, we continue our exploration of American dis-establishment via an homage to the malcontents who tossed up a middle finger to the establishment when the status quo was not in the peoples best interest.  Motivated by both the symbols of statehood and those that rebelled against them, the collection is as much about the regal positioning of the President as it is about the anger of the wingtip tossing agitator.  Employing everything from experimental vintage manufacturing techniques to classic readings of resistance the collection drives home a message of support f...

10.Deep is dropping its latest addition to the new Division Selects arsenal of special product - the "Knuckle" and the "Sticker Attack" skate decks. Designed and manufactured in collaboration with Expedition One, the "Knuckle" deck is limited to 100 pieces while the "Sticker Attack" is limited to 250.
As an extra treat, check out this clip of our own Daniel Kim skating one of the new decks.
Both decks will hit the 10.Spot tomorrow (December 1st) and selected retailers on December 4th.

The Winter 2009/10 lookbook is now up, and product will be hitting stores this week. For this season's lookbook we took a day off, called up some friends, grabbed the grill, and headed upstate for a few games of paintball.
The Hunt or Be Hunted collection continues to highlight the outdoors influence that we presented to you this past Fall. This time around, we threw in some vintage hunting and workwear flavor, by adding some utilitarian fabrics, some paint splashes, and some washed and slightly worn in garments. Check the new collection and video here.