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08.26.2014 | Fall 2014 - Delivery One Lookbook

For 2014, our collections have focused on an international theme that has explored the far flung world cultures that influence our brand and this culture.  The Fall 2014 Collection continues in this bend, but takes its inspiration from today's most powerful global cultural influencers - technology and the internet.  Dubbed "World Wide Wave", this collection moves from referencing culture born in the pre-internet world to the new one that is emerging online. Delivery One of the Fall 2014 collection, featuring our friend Artem (AKA Mess Kid) is now viewable here and available at our we... Read More  |  Archive

07.16.2014 | 10.DEEP x Studio 1 Collection

Our latest special project is an homage to Studio 1, the iconic and pioneering sound system and record label.  Often called "The Motown of Reggae", Coxsone Dodd's Studio One was more than just a heavyweight reggae label, it was a driving force for the entire genre and culture over the course of several decades - through the ska and rocksteady era up through dancehall.  Dodd's roster reads like a "who's who" of the most important of reggae history - Lee "Scratch" Perry, Bob Marley and the Wailers, Burning Spear, Toots and the Maytals, Horace Andy, Dennis Brown, The Gladiators and far ... Read More  |  Archive

06.26.2014 | Summer 2014 Lookbook

Our Summer 2014 collection "Island Life" continues the international theme we explored in our last season's offerings.  Starting with "Black Sands" - part of the core 10.DEEP collection that drops today - the Summer themes are less geographically-specific than Spring.  This group focuses on life in the tropics as a point of inspiration for its prints and cultural references, and is comprised of a starkly-contrasted black, white and bright color palette. Also included in today's releases, the Summer 2014 Victory Collection accentuates the summer island feel with a focus on maritime sp... Read More  |  Archive

05.20.2014 | Future x 10.DEEP

When we first heard Future on his 'Dirty Sprite' and 'Streetz Calling' mixtapes, we knew that he was going to be making some serious noise. Fast forward to 2014 and Future, now a movement unto himself, asked us to create something special for his first headlining tour.  Being the vintage lovers that we are, we figured we'd go for a retro concert tee vibe and came up with two variations: a 90s style concert tee design and an 80s mega-band version.  Future felt the 90s one and we felt the 80s style, so instead of compromising on one or the other, we chose to do both. The 90s Future x 1... Read More  |  Archive

04.29.2014 | Pre-Summer 2014 Lookbook

With May just around the corner, the ramp-up to summer is starting, and with that our our pre-Summer capsule has arrived.  This new delivery of product continues to trace inspiration from this year's "Internationally Known" theme and, for those of you in warmer climes, offers a selection of the warmer weather goods you've been wanting.  This delivery looks south for inspiration, with a bevy of prints that conjure thoughts of Florida, the Caribbean and the jungles of South America. The capsule features a range of patterns that include multiple ikat fabrics and patterned palm, floral a... Read More  |  Archive

03.27.2014 | Spring 2014 - Delivery Two Lookbook

The lookbook for the second installation of our Spring 2014 core collection, "Internationally Known", is now live. This new delivery takes the exploration of global design influences we began in the first seasonal offering of product from the far to the near east.  The result is an offering that features a melding of Abjad and English text and Kilim and Byzantine brocade inspired patterns and colors.  In addition, a vintage map that was the source idea for the international theme of the season is featured in one of the season's highlight all-over prints and serves as the inspiration ... Read More  |  Archive

03.18.2014 | Spring 2014 - Victory Capsule

For the past several years, we've released Victory as a component of each season's main collection.  Born as an extension of 10.DEEP, Victory allows us the opportunity to express our appreciation for sportswear. This Spring's Victory Capsule expands on the Japanese and American inspired themes of the core collection.  From patterned stars and "rising sun" graphics to the incorporation of the respective flags of these nations, the signature spread of graphic techniques associated with the Victory Group are used on this offering of fleece, jerseys, snapbacks, sweatpants/shorts, tees an... Read More  |  Archive

03.03.2014 | 10.DEEP x Timberland: The Nomads

For our first special project of 2014, we've partnered with Timberland, as some of you have taken note of in our recent lookbook drop.  While the culture has been obsessed with the 7-eye construction bookt, we chose the shoe that was a cultural mainstay during 10.DEEP's incubation period in the early 90's - The Euro Hiker. We re-imagined this technical hiking shoe specifically to compliment the design elements of our Spring 2014 "Internationally Known" collection.  Dubbed The Nomad, the shoe is manufactured in a premium suede and features 15% recycled rubber outsoles, comfortable/cus... Read More  |  Archive

02.25.2014 | Spring 2014 - Delivery One Lookbook

Our Spring 2014 collection is here.  Titled "Internationally Known", it explores the connections between 10.DEEP and the diverse array of cultures that have informed the streetwear community from which the brand has emerged. While New York City streetwear rose on its own through decades of development, its existence was nurtured and refined in Japan.  This first offering of the Spring collection speaks to these links and the role that Japan played in its evolution.  Following  this idea, we decided to create a collection that reads like an American's stab at making Japanese... Read More  |  Archive

12.12.2013 | Holiday 2013 Lookbook - Delivery Two

For the last drop of 2013, we move from the futuristic vision of Delivery One with "After Midnight", the second delivery of our Holiday 2013 collection.  "After Midnight" represents the flip side of Delivery One and explores the concept of an eternal past. Icons of ancient Egypt are used to represent an ancient concept of eternity and mortality that is juxtaposed against hyper-modern graphic treatments and the vibrant, synthetic orange that is a focal point of the delivery.  The effect is a group that, like the concept for the season, brings together ideas of the future with an ancie... Read More  |  Archive

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