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10.07.2015 | "10." Issue One, Volume Zero

"10", the zine concept we began this past summer, returns with "Chaos Theory", a new installment that expands on the sentiments that shaped our latest collection.  We bumped the page count up to 64 pages and included some of the apocalyptic, political and social source material that helped to inspire this latest collection that helped to inspire this latest collection. Issue One is now available on our webshop and will be sent with our compliments with webshop orders over $50 until all copies are gone. Read More  |  Archive

09.29.2015 | Fall 2015 - VCTRY Lookbook

The Fall VCTRY lookbook is now live. This new international sports-themed offering reinterprets some of the classic pieces that the VCTRY element of each seasonal collection is known for. You can view the VCTRY lookbook here and the product is now live at the webshop. Read More  |  Archive

09.09.2015 | Fall 2015 Delivery One Lookbook - "Chaos Theory"

The Fall 2015 collection, "Chaos Theory", takes its name from the field of mathematics that attempts to predict outcomes in extremely complex systems.  Looking at current events, it seems that history is set to repeat its destructive cycle yet again. This first offering from the new season uses references to military, tactical, construction, safety and work wear to create a range that - in the collection's most notable pieces - can be worn as safety gear for the apocalypse or statement-making protest pieces. Those references, accompanied by graphics that use historical imagery of society'... Read More  |  Archive

08.13.2015 | 10.DEEP // Beat Haus: DXXP WAVE

We've linked with East Coast collective/label Beat Haus to release the DXXP WAVE mixtape - a blend of remixes, flips and originals that emphasize the versatility of the emerging talent that we've been checking for and that Beat Haus fosters. DXXP WAVE features exclusive cuts from the likes of GoldLink, Post Malone, Raury, Father, Key! and OG Maco, as well as their own stable of producers and friends like Iman Omari (Vibe Music Collective), Suzi Analogue, Noah B, VESA and Lakim (Soulection). You can check DXXP WAVE here, and we'll be co-hosting a live release session at... Read More  |  Archive

07.30.2015 | Lazy Summer Days

Psychedelic days. Cloudy days. Hazy days. Lazy Summer Days... We linked with Ermsy, an artist who draws from vintage comics and commercial cartoon art, to create darker, psychedelic-infused takes on pop culture icons like Garfield and The Pink Panther to create surreal odes to altered states. We worked with Ermsy on a group of characters that reflected the 'Lazy Summer Days' theme that has been a part of our summer collections for many years. The resulting works are executed across a small group of t-shirts and 20" x 30" art prints. To compliment the subject matter, several colorways of the te... Read More  |  Archive

07.23.2015 | "10." Issue Zero (Summer 2015 Zine)

We reached back to the brand's roots and produced a zine alongside this Summer's line that expands on the season's themes.  It features interviews about some projects we have in progress, has some alternative editorial pieces and adds in some related (and not-so-related) imagery from the collective 10.DEEP unconscious. The end result is 1,000 copies of a full-color, 48-page print project. They're available to order through our webshop, and will be sent free with purchases over $40, while they last. Read More  |  Archive

07.16.2015 | 10.DEEP x MSC Rain X Custom Build

Anyone who has been to the 10.DEEP HQ can tell you that bikes often fill the entry area of the office. And while we have done a BMX one-off before, we wanted to do something that was more commute-friendly. Thinking about that, we teamed up with fellow NYC bike cultists MSC to assemble the RAIN X high performance, custom-build track bike. We refinished MSC's new and super lightweight 7005 Aluminum "Rain" frame with a full carbon tapered-steerer fork and added custom 10.Deep X MSC graphics. We equipped it with a selection of equally top-of-the-line components that include SRAM Omnium cranks, Cin... Read More  |  Archive

07.15.2015 | Summer 2015 VCTRY at the Webshop

Last week we released the Summer 2015 VCTRY group and lookbook.  Check out the product details here. Summer 2015 VCTRY is now available at the webshop and your local 10.DEEP retailer. Read More  |  Archive

07.08.2015 | Summer 2015 VCTRY Loobook

The new season of our VCTRY sportswear design lab is here.  For this Summer, we focused on bringing the concise color stories and graphical treatments of sportswear of years past into technical fabrications and silhouettes that reflect today. Check out the lookbook for the Summer 2015 VCTRY group here.  S15 VCTRY is now available at our webshop and at your local 10.DEEP retailer. Read More  |  Archive

07.01.2015 | Summer 2015 Core at the Webshop

Channeling tropical vibes and good times, we dropped the new Summer collection lookbook last week. Get a closer look at some of the items for that collection here, or check them out at the webshop. Read More  |  Archive

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