We've been participating (hanging out?) at the AGENDA tradeshow for several years now... With the show's recent expansion into the BMX universe, fellow NYC brand ANIMAL joined the frey. Being that we share our home city, model/friend Mike Hoder and the quality of being stand-alone NYC brands, we decided to collaborate on a one-off bike, despite all our usual reservations about collaborating. Wrapped in our signature Tiger Stripe camo, the bike uses a modification of ANIMAL's M1 tube Skavenger frame, the bike features a custom 10.DEEP knuck...
Since opening five years ago, Atlanta's WISH boutique has been a consistent supporter of 10.DEEP. So it was only right that we honor their ongoing 5th anniversary year celebrations with a nod towards their literary brand symbolism. Located in Little 5 Points in a space that was originally home to Atlanta's first Carnegie Library and known specifically for their "shoe library", WISH has continually played with the catchphrase "Do Your Research", accordingly. With that in mind, we decided to curate some shelf space by highlighting some titles from our shelves that we felt deser...
In addition to the new delivery of product we just told you about on Tuesday, we've now got a small run of the boards we previewed earlier this year. You may have seen our team members Daniel Kim and Jamal Smith pushing around on them the last few months... Well, they are now available at our online store and are hitting select retailers this weekend. And as an added treat, here's WE ROLL - a quick roll through the city with Daniel, Jamal, and German that they shot the day they got their hands on the new Holiday product. Enjoy, and stay ...
Life lived to its fullest often requires a degree of risk taking. Some play it safe while others play recklessly for rewards big and small, or simply for the thrill of it. The garments in our Holiday collection loosely address this idea in the realms of sport, style, sex and battle. We gathered a small group of friends - including Philly's OCD, Skotch Davis and 40 Oz Van - to both model the collection and discuss their own views on fate and chance in a series of short videos. The first delivery of the collection will be available online at our webshop on Thursday, November 1...
As the darkness and cold start to creep in, the time to hunker down and get into layer-up mode begins... Last week, we shot our Holiday lookbook, and this week we're giving you our video preview of both the lookbook and the line that will be dropping next week. Enjoy, and stay tuned...
Ottawa's NRML, one of Canada's premier streetwear boutiques for fifteen years, asked us to collaborate with them on a 10.DEEP concept shop-in-shop for the Fall and Holiday 2011 seasons. Like the collections that it is hosting, the pop-up draws inspiration from years past and present, exuding a vintage vibe via antique furnishings from several different eras juxtaposed against a heavily-wooded custom wallpaper backdrop. The 10.DEEP x NRML Concept shop will remain open through the Spring 2012 season. Don't sleep...
Our lookbook for the second delivery of our Fall collection is now live. As we get deeper into the Fall season, and the mercury begins to dip, we're beginning to release some heavier-duty product. You'll find a new sealed-seam tech jacket, workwear-inspired shirts/jackets/pants, new camouflage tops and bottoms, heavily-embellished crewnecks, and heavier-weight plaids, along with a new series of hats and graphic tees. Delivery Two will be available at the webshop on Monday, September 26th at 12pm (Brooklyn time), and in the shops later that week. In the meantime, you can check the l...
We brought friends and family out to a private garden space in Williamsburg to celebrate the death of summer, and the launch of the mixtape that killed it - our latest mix project, 10.DEEPx FEDERATION SOUND: SUMMER MURDA. It was our way of kicking off Labor Day Weekend, and saying goodbye to the season. Three types of Heiniken and gourmet island-inspired eats (courtesy of Mel D. Cole/Heineken and Lonestar Empire, respectively) got consumed as we turned dusk to dark. DJ Ayres of The Rub, and Nick Catchdubs of Fool's Gold supported the man-of-the-hour Max Glazer (...
Our Fall 2011 collection pays tribute to those whose lives are lived outside of mainstream constraints. That very drive often leads these individuals to be considered misfits, outsiders or reckless and dangerous individuals who should be avoided, yet it is often these "Black Cats" that drive the evolution of culture. For this new season, we gathered folks from our circle of friends - and got them talking about themselves, their surroundings and their work. The new collection sees an expansion and a simplification of the styles that we've pushed for much of the past year. Sportswear...
Labor Day Weekend is nearly upon us... And those that know Brooklyn know this weekend the streets of Flatbush and Crown Heights will explode for the Carribean Day parade. In the spirit of the many Caribbean nations pouring into our streets to tear it up, we decided to contribute to the mayhem by throwing a new mixtape project into the mix - one that would end the summer with a bang... or a murder. We teamed up with the mighty Federation Sound to bring you SUMMER MURDA, a unique, 48-track soundclash mix full of exclusive dubplates from a wide range of dancehall's greatest new and old ...