01.22.2012

We've been participating (hanging out?) at the AGENDA tradeshow for several years now. With the show's recent expansion into the BMX universe, fellow NYC brand ANIMAL joined the frey. Being that we share our home city, model/friend Mike Hoder and the quality of being stand-alone NYC brands, we decided to collaborate on a one-off bike. Despite all our usual reservations about collaborating...

01.06.2012

Since opening five years ago, Atlanta's WISH boutique has been a consistent supporter of 10.DEEP.  So it was only right that we honor their ongoing 5th anniversary year celebrations with a nod towards their literary brand symbolism.  Located in Little 5 Points in a space that was originally home to Atlanta's first Carnegie Library and known specifically for their "shoe library", WISH has continually played with the catchphrase "Do Your Research", accordingly.  With that in mind, we decided to curate some shelf space by highlighting some titles from our shelves that we felt deserved inclusion...

08.29.2011

We teamed up with the mighty Federation Sound to bring you SUMMER MURDA, a unique, 48-track soundclash mix full of exclusive dubplates from a wide range of dancehall's greatest new and old artists - including the likes of Buju Banton, Vybz Kartel, Sean Paul, Chino, Mr. Lexx, Kardinal Offishall and Flippa Mafia and true OGs Johnny Osbourne, Shinehead and Freddie McGregor. Our collective focus was not to bring you the latest, newest dancehall, but to create something timeless...

06.20.2011

Murko, the real bastard son of 1,000 maniacs, has re-surfaced.  After months of sleeping on a bed of old porn magazines and tweeting his patented rants (and occasional helpful advice), the yellow one has begun what appears to be a lazy comeback, starting with a visit to our own Jamal Smith.  Never sleep again...

04.25.2011

Although photos of this shoe first appeared with the release of our Spring '11 lookbook, this shoe has been waiting to see the light of day for more than two years now.  Finally, the 10.DEEP x REEBOK Night Sky Mid hits stores this week. The challenge for this collaboration was to create something out-of-the-norm for Reebok.  We decided to apply the vintage look that has influenced the line for the past few seasons, and requested that Reebok grant us access to an early 90's all-terrain shoe from their archives.